E3 (Electronic Entertainment Expo) has suffered through some setbacks in the last few years. The industry show is basically a venue for the manufacturers of computer games and game related products to communicate with the media. Normal citizens like you and I are not allowed to attend. The big vendors like Microsoft and Nintendo decided a few years ago that the show was costing too much money for not enough return, and they withdrew en masse. E3 went through some gyrations to try to re-invent itself, but has basically come back identical to what it was, just a bit smaller. I’m not sure what has really changed, but the big vendors seem to be back.
This post isn’t about E3, though: instead, it is about a couple of interesting (to me) announcements that Microsoft made at the event. Project Natal, a full-body motion interface with no actual controller, and XBox Live full game downloads.
I like my XBox 360. It entertains me, and when I want to play a game it basically just works (ignoring that RROD incident a while back…). But Microsoft has, in my opinion, had trouble in the past coming up with good advertising that appeals to the mass market. This little Youtube video from Microsoft that plays off the avatars in the “New Xbox Experience” user interface changes the tone, and it seems to me that it has appeal that extends beyond the hard core gamer:
Here’s hoping that Microsoft can win over a few of the less hardcore who may be getting tired with their Wiis…