I really don’t understand Google’s search keyword data at all, Bhagpuss. Like why is my site showing up in results for “some def attendees forgive crowd strike some” when most of those words don’t appear in my content? If I hadn’t latched on to the idea of it being text in my left nav Slashdot feed I wouldn’t have had a clue.

The rest, like ‘impressions’, I sort of have a handle on. It is stuff that matters to google and people who pay for advertising with them. But I swear that whatever magic the Alphabet factory is weaving has made the search results themselves make less and less sense as the years have gone on.

It is interesting that you say you don’t see much of an increase in traffic that you can attribute to Blaugust. I suppose some of that could be a game of numbers: if you normally get (say) several hundred site visits a day then Blaugust traffic isn’t likely to make much of a dent.

I know for myself as a Blauginner (love that term 😉 ) I made a point of reading as much of everyone else’s posts each day. I’m retired, so with permission from my wife I was able to spend the time each morning, and I found it both enjoyable and educational. Lots of different kinds of blog formats and comment systems, completely different topics, and interesting bloggers.