Ii thiink doubliing the Ii’s iis useful for creatiing trademarks.

Brrr…okay, enough of that. But I don’t think there are many English language words that have two adjacent letter “i”s, so maybe this makes such words easier to trademark.

Hopefully it isn’t a trend that becomes too wide-spread, though. I actually find the doubled Is to be more irritating than the e-This and i-Thats.