And much like the last time, the argument isn’t about which technology is superior…especially this time round. Putting 2 lasers and 2 control chips in a box is cheap and easy. No it’s all about those “rights managment” issues, and the respective media libraries of the parties in question. Whoever “wins” gets to sell their movies, and the losers will have to pay to have theirs put in the competitors format later.

I knew there was a reason why the news of all these celebrities appearing at CES this year made me uneasy… and now I know why. It shows that the “content providers” in the media “partnerships” have taken the upper hand over the technology innovators. ( Don’t get me wrong…the techno geeks should run everything either 😉 And the big media companies are all about market control… actually providing content to consumers is secondary.