It definitely will make it difficult for lowest common denominator advertising … on the other hand, I can see us gong back to shows that feature product placement and certainly shows that are sponsored by products and companies. Soap operas, after all, were originally so named because they were sponsored by soap companies.

And when you think about it, $100K might get you a few network ads, a couple of full pages in a major paper … or an entire web series.

With a time scale of a couple of decades I’m more concerned about what happens to society when our online environment plays a bigger and bigger part of our lives, and we don’t have to share anything in common unless we want to.

Will we want to? Or will become utterly fragmented, with little loyalty or in common with our co workers and next door neighbours, and absolutely nothing in common with the person in the next car or next block? Can a nation function that way? Can a society? *shrug*