Boring? I’ve got that down- that’s definitely my talent too 😉

I still think talent is pretty rare. Maybe only one or two percent of the population has some special gift: a few million in North America. But I’m sure that something like 99 out of 100 talented people are overlooked by the movie and recording industries. If only 10% of the remainder find a path to get their creativity to an audience as a result of the “democratization” factors provided by technology, that means ten times as many talented people become visible. Tens or hundreds of thousands instead of a few thousand.

It is interesting to imagine where this “expansion” of the visible talent pool might take us in a few decades. TV sets and set top boxes will expand the reach of things like Youtube more fully into the living room, that’s for sure. Advertisers will find their already highly fragmented audiences becoming harder and harder to reach via a single program.