I think that the mentality that tries to define everything in the world in relation to a particular brand of device, be it car, computer, phone, or purse, dress and shoes is same narrow vision. And I think people that think the next “big thing” from some manufacterer will change the world are no different than those that thing the new fall line up from Versache “changes everything.”

It’s all about the style over the substance, about the fashion of the times, be it clothing, automobile or techno fashion.

And fashion is all about fitting in to the EXISTING social framework. Maybe changing position within it, but the framework stays the same

True revolutionary developments change the social framework. And usually therefore have no concern for the existing framework – good or bad. And that is why so many revolutionary develoments are not cool. They are made by geeks in garages, or ivory tower scientists in obscure labs, or socially unpleasant people that focus on brute practicalities, not social pleasantries.

Truly revolutionary developments are subversive. They change the existing heirarchy and thus threaten and challenge it. They are not always good things either. It is now “cool” to be a techie geek … and truly revolutionary developments don’t come from the “cool” Cool people are not social outsiders.