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	<title>Comments on: WoW must be giving it away&#8230;</title>
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	<description>Technology, computer games, MMOGs,  science...and other nerdy stuff</description>
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		<title>By: Michael</title>
		<link>http://www.kgadams.net/2009/02/15/wow-must-be-giving-it-away/comment-page-1#comment-24254</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Fri, 20 Feb 2009 16:16:39 +0000</pubDate>
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		<description>Cool. So you see I pulled the numbers out of some better places.</description>
		<content:encoded><![CDATA[<p>Cool. So you see I pulled the numbers out of some better places.</p>
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		<title>By: Kelly Adams</title>
		<link>http://www.kgadams.net/2009/02/15/wow-must-be-giving-it-away/comment-page-1#comment-24250</link>
		<dc:creator>Kelly Adams</dc:creator>
		<pubDate>Fri, 20 Feb 2009 03:57:36 +0000</pubDate>
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		<description>Thanks for dropping by to comment, Michael!   If these numbers are purely US revenues/subscribers, that makes more sense.  It suggests something like 3 million of WoW&#039;s 11 million subscribers are in the U.S., meaning about 80% of their audience is overseas.  To me, that is as interesting a fact as the revenue figure

Obviously the kind of napkin calculations I&#039;m performing are utterly flawed, but that&#039;s the information a &quot;normal joe&quot; has available to validate what is being reported.  And with a technical audience, it is almost a given that someone will be running the data to see how the figures add up.  

I come from a business environment where my audience often is recalculating and validating my numbers as I talk about them, so I know how frustrating (and easy!) it is to have things taken out of context.  It would be nice if the reporters got enough detail to at least make it clear where the discrepancies come from.</description>
		<content:encoded><![CDATA[<p>Thanks for dropping by to comment, Michael!   If these numbers are purely US revenues/subscribers, that makes more sense.  It suggests something like 3 million of WoW&#8217;s 11 million subscribers are in the U.S., meaning about 80% of their audience is overseas.  To me, that is as interesting a fact as the revenue figure</p>
<p>Obviously the kind of napkin calculations I&#8217;m performing are utterly flawed, but that&#8217;s the information a &#8220;normal joe&#8221; has available to validate what is being reported.  And with a technical audience, it is almost a given that someone will be running the data to see how the figures add up.  </p>
<p>I come from a business environment where my audience often is recalculating and validating my numbers as I talk about them, so I know how frustrating (and easy!) it is to have things taken out of context.  It would be nice if the reporters got enough detail to at least make it clear where the discrepancies come from.</p>
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		<title>By: Michael</title>
		<link>http://www.kgadams.net/2009/02/15/wow-must-be-giving-it-away/comment-page-1#comment-24248</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Fri, 20 Feb 2009 00:53:50 +0000</pubDate>
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		<description>Thanks for the rant Kelly. Some friends sent a link to me. It&#039;s hilarious. The reporter forgot that I told her the numbers are all U.S. I know exactly how much WOW is making in revenue. Your way of total revenue calculation is problematic since almost half of the subscribers are in Asia, where the average monthly ARPU is less than $5 as compared to $15 or so here...</description>
		<content:encoded><![CDATA[<p>Thanks for the rant Kelly. Some friends sent a link to me. It&#8217;s hilarious. The reporter forgot that I told her the numbers are all U.S. I know exactly how much WOW is making in revenue. Your way of total revenue calculation is problematic since almost half of the subscribers are in Asia, where the average monthly ARPU is less than $5 as compared to $15 or so here&#8230;</p>
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