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Nintendo Wii- Dumbest Name Ever

The “new generation” game consoles are stacking up to be pretty impressive. All of them are based on variations of the IBM Cell processor technology [1]. The first out was Microsoft’s XBox 360, soon to be followed by Sony’s PlayStation 3 and Nintendo’s entry which was, until a few days ago, code named “Revolution” [2].

But now Nintendo has announced their new game console’s official name. It will henceforce be called the “Wii” [3]. Yes, that’s it- the whole name…pronounced “we”.

To me it sounds suspiciously like something a 4 year old needing to use the toilet says (“Mommy, I gotta go wee!”). What it doesn’t sound like is a name for a gaming console that I’d ever want to own. Please note that I am *not* commenting here on the merits of Nintendo’s technology or their game products- just the name.

Some marketing guy is laughing his head off right now as he rolls in a huge pile of money Nintendo paid him to come up with this total boner of a name. Wii…good gravy, that’s an embarrasing name.